Advertising
Flagstaff Medical Center implements a breast cancer awareness campaign throughout
the month of February. Collateral includes postcards, print and web ads. Trailhead Studio
provided the design and the Call-to-Action; "Let's All Say Bravo For Breast Cancer
Awareness." For this 2011 campaign, local prominent female artists designed "artful"
bra designs. These designs were displayed in various downtown businesses to be seen
on the city's Friday Night ArtWalk.