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Hillside Sedona - I acquired the opportunity to develop the branding and identity of
this upscale Sedona shopping center. Deliverables included a new color scheme for
the on-premise fascade - an earthtone red with a rich, dark brown and a teal accent;
new color palette, font styles (Hoefler and Interstate) a new logo design, property
directive signs, road-side marquee, property banners, web site, tri-fold brochures,
all messaging, slogans, ad copy, (Art, Design, Fashion, Indulgence), advertisement
designs & advertisement placement.


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